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( BRAND CAMPAIGN )
FOOD
FOR GOOD
Recommended menu
The menu that you can help
CONCEPT
FOOD FOR GOOD is dedicated to addressing the nutritional challenges faced by over 3 million undernourished Thai children. We aim to raise awareness and funds for projects that ensure these children receive well-balanced, diverse, and sufficient meals.
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Campaign Idea: Thais and delicious cuisine are inseparable. Our campaign transforms recommended menus from popular restaurants into tools highlighting malnutrition. By stripping these menus of their nutritional components and renaming them to reflect the issues faced by Thai children, we turn menu selection into a moment of awareness. Patrons are encouraged to donate via QR codes on posters.
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