AMWAY

The new e-Spring

CONCEPT

Amway is a brand dedicated to helping people live healthier and better lives by providing quality products that cater to diverse lifestyles, would like to introduce a revolutionary new product to the market: The e-Spring Water Filter.  

This innovative device not only kills viruses and bacteria but, most importantly, filters out harmful microplastics while retaining essential minerals for the body.

Created a product introduction video ad campaign and key visual "The New e-Spring."

The campaign focuses on raising awareness about the critical issue of microplastic contamination in drinking water, a problem that often goes unnoticed. Through the story of a family with young children. This narrative highlights why it’s crucial to have a high standard water filter like The New e-Spring,
which effectively addresses the invisible threat of microplastics.